Almost 4 billion trees – around 35% of the total trees cut down each year – are used in paper industries all over the world. Yet paper can be made without a negative impact on the environment.
In Sri Lanka, an unusual paper supplier strolls around the jungle – the elephant. An elephant eats about 180 kg a day and goes to the toilet 16 times a day! As vegetarians elephant poo contains strong fibres to make into paper.
This unique constituent - elephant poo - is collected, boiled, dried and disinfected and then pulped together with locally sourced recycled paper at the Maximus factory, to make a soft-touch fibrous paper. From this, a large range of beautiful and individually textured stationery products including notebooks, jotters, calendars, diaries, greeting cards, photo albums, small gift boxes are crafted.